Wendys: Realtime

At the pitch, someone floated the idea of WendysRealTime.com as an execution for the proposed ‘You know when it’s real’ campaign. When we won the business, we had to figure out exactly what it should be.

WendysRealTime.com became the campaign platform, pulling in live content from around the web that referred to a host of Wendys-related key words (‘Wendys’, ‘fresh’, ‘real’, ‘hungry’, ‘baconator’, etc.). This sat comfortably beside key product information, games, and other content that Wendys fans could interact with.