Buick: Tee off with Tiger

How well do you know Tiger’s game? Predict his score on each hole of each round he plays during the season and you could win a round at Torrey Pines with Tiger himself as your caddy. You can also win one of his tournament Buicks. This was a integrated campaign in the truest sense, employing tv, print, online advertising and social media to drive traffic to the online competition.

This initiative worked so well that the client was all ready to build on the success the following year…and then Tiger’s world got complicated. Ahem.