NBCUniversal: TJ Maxx
If you aren’t thinking about TJ Maxx when looking for fashionable and high quality clothing, you are missing a trick. In this campaign, enlightened individuals to rock the world of these ‘non-believers’ featuring some recognizable faces from around NBC Universal, including Erin Lim (E!), Zuri Hall (ACCESS HOLLYWOOD), Ally Love (TODAY & Peloton) and Shanola Hampton (NBC’s FOUND).
In a pay-it-forward campaign, the last commercial’s converted non-believer, now a strong advocate for the brand, introduces a non-believer to the surprises on offer at TJ Maxx.
Executions include linear and digital, plus separate social executions posted to NBCU and talent’s own handles.