YouTube: The Secret Life of Lele Pons
The Secret Life Of Lele Pons tells the story of Lele Pons’ journey from social misfit to social media Queen to global entertainer.
But beyond her public persona, the documentary reveals a hidden side to Lele, through access to private moments, emotional interviews and never seen before footage. We discover her life long struggle with OCD & Tourettes.
This multichannel show launch included trailers, print and digital assets, and OOH.
ClientYouTube OriginalsMediaVideo trailer, digital advertising & mastheads, channel art, and OOH.
Trailer
Print & digital concept
The Secret Life of Lele Pons docu-series (featured earlier) had just locked picture before the outbreak of COVID-19, but suddenly Lele’s and her struggles with mental disorder had a significant new challenge.
In response, we created bonus content showing how Lele was coping, while bringing awareness to her condition for those who may have been having a tough time in lockdown themselves. At the end of this content, viewers were driven to the INTERNATIONAL OCD FOUNDATION for further information and assistance.